Over the past few years, Amy, a.k.a. FastForwardAmy, has sold her coaching programs more than 8,000 times and has made over 5 million euros in revenue doing so. As a 7-figure CEO and the host of one of Belgium's top business podcasts, she seems to have figured out the key to success. But what's her secret? It all comes down to one thing...
Over the past few years, Amy, a.k.a. FastForwardAmy, has sold her coaching programs more than 8,000 times and has made over 5 million euros in revenue doing so. As a 7-figure CEO and the host of one of Belgium's top business podcasts, she seems to have figured out the key to success. But what's her secret? It all comes down to one thing...
66,000+
People often say, 'I have this idea', but it’s not often you hear someone say, 'I did this thing!'. That's what Amy's all about - moving from ideas to action. This mindset hit home for her a few years back when she was ready to buy her dream house.
She was all set, only awaiting the bank's approval for her loan. However, the call from the bank was a harsh letdown: “Hey, Amy, we've decided you're aiming too high for a young woman your age and we're not going to give you the loan.” Standing there, Amy thought in disbelief "I just made €200,000 in sales last week! How is this possible?"
Amy knew she had more people lining up to work with her than she could actually serve, so she created an online program that combined all her knowledge.
Right then and there, she decided no one was going to tell her what she could or couldn't do. Even if it meant buying her house in cash. She decided to sell her flagship program Business Freedom Elevator™ to more people than ever before.
She launched this program, was able to help 375 people at once and made exactly €915,000,- in sales in only two months time. And guess what?
She bought that house.
Without that bank.
People often say, 'I have this idea', but it’s not often you hear someone say, 'I did this thing!'. That's what Amy's all about - moving from ideas to action. This mindset hit home for her a few years back when she was ready to buy her dream house.
She was all set, only awaiting the bank's approval for her loan. However, the call from the bank was a harsh letdown: “Hey, Amy, we've decided you're aiming too high for a young woman your age and we're not going to give you the loan.” Standing there, Amy thought in disbelief "I just made €200,000 in sales last week! How is this possible?"
Amy knew she had more people lining up to work with her than she could actually serve, so she created an online program that combined all her knowledge.
Right then and there, she decided no one was going to tell her what she could or couldn't do. Even if it meant buying her house in cash. She decided to sell her flagship program Business Freedom Elevator™ to more people than ever before.
She launched this program, was able to help 375 people at once and made exactly €915,000,- in sales in only two months time. And guess what?
She bought that house.
Without that bank.
To this day, Amy's has had over eight multi six figure launches, over fourteen €50K+ sales days, and most of those days have always come from preorder launches.
Her approach to sales always includes:
Being extremely transparent
Presenting a crystal-clear offer
Building up a waitlist
Sending those people an email with an invite on launch day
“It's kind of like Tomorrowland ticket sales," Amy says. "I send out the email. I see the analytics and clients just keep rolling in.”
To this day, Amy's has had over eight multi six figure launches, over fourteen €50K+ sales days, and most of those days have always come from preorder launches.
Her approach to sales always includes:
Being extremely transparent
Presenting a crystal-clear offer
Building up a waitlist
Sending those people an email with an invite on launch day
“It's kind of like Tomorrowland ticket sales," Amy says. "I send out the email. I see the analytics and clients just keep rolling in.”
Amy has crafted a straightforward yet ingenious strategy to grow her online business. Her approach isn't about complex tactics or obscure tools; it's all about using popular platforms to it's fullest potential while keeping things personal, engaging and build genuine connections. And the best part is, it's a blueprint that can work for your business too!
Amy has crafted a straightforward yet ingenious strategy to grow her online business. Her approach isn't about complex tactics or obscure tools; it's all about using popular platforms to it's fullest potential while keeping things personal, engaging and build genuine connections. And the best part is, it's a blueprint that can work for your business too!
Step 1
Amy begins her strategy by tapping into the power of TikTok. By creating engaging, trend-driven content on TikTok, she captures the attention of a wide, diverse audience. This first move is key — it sets the stage for her entire growth plan, giving her a solid base of potential fans who are interested in her content and message.
Step 2
After building a following on TikTok, Amy shifts her focus to Instagram. Here, she uses a clever mix of strategies to connect with and convert her audience.
Step 3 and 4
After guiding her Instagram followers to join her email list and listen to her podcast, Amy focuses on nurturing them. She uses light-hearted emails and jokes in her podcast to build a connection, making them feel more comfortable and trusting towards her.
Amy smartly repurposes her content by turning her Instagram live audio into podcast episodes. This keeps her followers regularly tuning into her podcast, warming them up for her products.
Step 5 and 6
For each product launch, Amy creates a waitlist by offering bonuses, discounts and early access for the waitlisters.
"We usually see a 10 to 16% conversion from our waitlist for each launch. So, if we want 100 sales, we'll host an online event or a podcast get people to that waitlist, and we don't launch until we have at least 600-700 people on our waitlist."
With an email funnel, Amy hypes up the people on the waiting list, warming them up even more until the launch moment. When Amy's waitlist hits that sweet spot of at least 600-700 people, she knows it's showtime. She then launches the product. This is the exciting moment when she sends out an email to everyone on the waitlist. The email includes a link to the salespage, which has a link to the checkout page where people can buy the product.
Want to set up a sales funnel like this for your own online business? Create your waitlist and checkout page in no-time with Plug&Pay!
Amy begins her strategy by tapping into the power of TikTok. By creating engaging, trend-driven content on TikTok, she captures the attention of a wide, diverse audience. This first move is key — it sets the stage for her entire growth plan, giving her a solid base of potential fans who are interested in her content and message.
After building a following on TikTok, Amy shifts her focus to Instagram. Here, she uses a clever mix of strategies to connect with and convert her audience.
After guiding her Instagram followers to join her email list and listen to her podcast, Amy focuses on nurturing them. She uses light-hearted emails and jokes in her podcast to build a connection, making them feel more comfortable and trusting towards her.
Amy smartly repurposes her content by turning her Instagram live audio into podcast episodes. This keeps her followers regularly tuning into her podcast, warming them up for her products.
For each product launch, Amy creates a waitlist by offering bonuses, discounts and early access for the waitlisters.
"We usually see a 10 to 16% conversion from our waitlist for each launch. So, if we want 100 sales, we'll host an online event or a podcast get people to that waitlist, and we don't launch until we have at least 600-700 people on our waitlist."
With an email funnel, Amy hypes up the people on the waiting list, warming them up even more until the launch moment. When Amy's waitlist hits that sweet spot of at least 600-700 people, she knows it's showtime. She then launches the product. This is the exciting moment when she sends out an email to everyone on the waitlist. The email includes a link to the salespage, which has a link to the checkout page where people can buy the product.
Want to set up a sales funnel like this for your own online business?
Create your waitlist and checkout page in no-time with Plug&Pay!
One of the game-changers is that her clients have the flexibility to pay in various terms. She knows she can help people, but also recognizes that they may not always have the financial flexibility to pay in full upfront. With Plug&Pay, she can offer them payment plans, allowing them to start earning before fully investing in the program.
Additionally, Plug&Pay automatically provides accurate invoices with the correct VAT numbers and breakdowns for each payment term, simplifying tax filing across different countries.
With these amazing results, Amy is one of the Plug&Pay users we've proudly awarded the €1M+ Award. But her ambition doesn't end here — she's already on her way to reaching the €10M+ milestone. Amy has shown that it's important not to let others' opinions hold you back. Take control, chase your dreams, and make them happen.
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