Make more sales with one video than a long sales page? A Video Sales Letter (VSL) grabs immediate attention and builds trust. The result? Higher conversions, less marketing.
Make more sales with one video than a long sales page? A Video Sales Letter (VSL) grabs immediate attention and builds trust. The result? Higher conversions, less marketing.
A VSL is a sales pitch in video form, with one clear goal: to sell. Your potential customer watches, listens and is convinced. Only when told in the video that a checkout button appears below the video does the visitor have the opportunity to purchase your offer.
A VSL is a sales pitch in video form, with one clear goal: to sell. Your potential customer watches, listens and is convinced. Only when told in the video that a checkout button appears below the video does the visitor have the opportunity to purchase your offer.
A free download or trial is a smart way to collect leads. But why not sell right away? With our VSL checkout template, the checkout form appears immediately when you share your offer in the video. No extra steps, just get paid quickly while your customer is excited. Simple, quick and super effective!
A free download or trial is a smart way to collect leads. But why not sell right away? With our VSL checkout template, the checkout form appears immediately when you share your offer in the video. No extra steps, just get paid quickly while your customer is excited. Simple, quick and super effective!
Your customer has just made a purchase—an ideal moment to present an additional offer. They're already in buying mode, and we want to ethically capitalize on that. While you introduce your additional product, your customer can effortlessly add this upsell to their order with a single click, without needing to re-enter any information. This is how you increase revenue without incurring additional marketing costs for getting more visitors.
We sell our book, The Online Marketing Tornado, for €20 and then offer an in-depth training, The Tornado Masterclass, as a one-click upsell for €97. Initially, we presented this upsell through a text-based page, which achieved a 6.68% conversion rate. This translated into an additional €697 in sales for every 100 book purchases - an outstanding result.
But when we switched to a VSL for the upsell, the conversion rate soared. Instead of the previous 6.68%, we now achieve a conversion rate of 22.91%, representing a 243% increase and an additional €1,552 in revenue!
We sell our book, The Online Marketing Tornado, for €20 and then offer an in-depth training, The Tornado Masterclass, as a one-click upsell for €97. Initially, we presented this upsell through a text-based page, which achieved a 6.68% conversion rate. This translated into an additional €697 in sales for every 100 book purchases - an outstanding result.
But when we switched to a VSL for the upsell, the conversion rate soared. Instead of the previous 6.68%, we now achieve a conversion rate of 22.91%, representing a 243% increase and an additional €1,552 in revenue!
Get your page with Video Sales Letter online in 1 minute!